For me, it’s not just about fulfilling a brief
It’s about delivering the success you’re looking for through innovation, conversation and collaboration
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ABM Strategy, Go-to-market for the UK & EMEA including Partnerships
“We brought in Gemma to raise our profile in Europe and find more effective ways to connect with ‘hard to reach’ senior stakeholders. Traditional methods of trying to beat down the door of our prospects simply did not work and we needed a more collaborative, empathetic approach to reflect our genuine interest and commitment to their success. 9 months in, and having gained from Gemma’s experience, we have seen real progress in terms of generating brand relevance and much better engagement with our prospects.
Gemma has been a great partner to work with, insightful, flexible and with a bias for action. She balances a sharp understanding of what resonates with our audience, along with a clear and effective process for delivering our messages and building interest in our story. Human Marketing is an apt description of Gemma’s approach.”
Philip Hall
Managing Director
CommerceHub
Demand Generation & Sales Enablement
This EMEA wide campaign covered every stage of the marketing and sales cycle. I worked with sales leaders to identify potential prospects for very specific job roles in OEMs who made the purchasing decisions for embedded solutions. I designed a physical, branded toolkit (complete with spanner and socket set!) which was sent out to each contact with a personalised card from their local Business Development Manager and a mini brochure which detailed the potential value of Avnet’s embedded solutions. A pipeline worth millions of dollars was built over a 12 month period.
“Gemma has been at the centre of most of our successful campaigns in EMEA over the past few years, She is creative and proactive and has been able to fulfill my marketing needs even at the last minute. She and the IT Marketing Agency team reacted to our ever changing requirements in a professional manner. She always had a solution to PR, Video, Case Study etc requirements which fitted the brief and helped exceed our campaign goal.”
Nick Donaldson
Global Channel Sales &Partnerships
OT Cyber Security
EMEA Partner Marketing
Working with partners, the corporate marketing team in the US and sales teams who had the experience at the coal face, I developed partner marketing toolkits which enabled partners to co-sell our core offerings around network security. Shortlisted for a B2B Marketing award for Palo Alto Networks and nominated internally for marketing excellence, this EMEA campaign was adopted as worldwide best practice and is still in use.
“Gemma did a wonderful job building innovative campaigns and content for the channel in EMEA and she always demonstrated passion and energy and a determination to raise-the-pulse of those she works with. Her work and channel programs and content that she developed were enthusiastically consumed and adopted worldwide as best practice. Gemma has a great deal of channel experience and a written and verbal communication style that is friendly and expressive.”
Michael Herman
Vice President, Partner Sales, EMEA & LATAM
Palo Alto Networks
Global ABM through Partners
This pioneering project was set up over 12 months at Sage and was the single biggest marketing investment globally. I worked with our teams in country to select suitable partners working against a criteria matrix designed to set them up for success. With the selected partners we built a co-funding model to help them identify potential new clients in their specialist vertical and built a campaign structure and branded collateral which blended product marketing with their own expertise and value. The project was shortlisted for the B2B Marketing Awards for Best Partner Marketing Initiative and continued for years after I left Sage.
“I've had the pleasure of working alongside Gemma now at two different companies...and certainly hope that our paths cross again at future companies. I would recommend Gemma because she is one of those marketeers who has her finger on the pulse of business and understands that Marketing campaigns can't be confined to the computers at HQ, but rather exist to generate business and influence opinions at the field level. She is professional, diligent, and serious, but always seems to be working with a smile that verges on the edge of giggles -- an infectious attitude which helps the office atmosphere.”
Jason Beal
SVP, Global Channel & Partner Ecosystems
AvePointSVP
Go to market for EMEA & Demand Generation
Working closely with the US corporate team. Setting up processes, managing global events and driving demand generation.
“I had the privilege of working with Gemma during a very dynamic time. Her genuine passion, attention to detail, and comprehensive marketing expertise made her a trusted partner. I came to value not just Gemma's functional expertise but that I could depend on her to jump in wherever needed and to be a true problem solver.”
Kelly Owen Grover
Vice President of Growth, CHIEF Member & Forbes Communication Council Member
ABM Strategy & Execution
“Gemma is a great marketeer with a personable style and diligent delivery. I’ve worked with Gemma for the past 2 years supporting demand generation across our portfolio of technology as well as services.
Gemma and the team work closely alongside me and my team and have built solid relationship as a trusted marketing agency extension to our in-house capabilities.”
Michael De Jongh
Chief Commercial Officer & Board Member
Avvio
Small Business Strategy, Partnerships & Engagement
“Gemma is always great to work with, her constant lateral thinking and development of ideas is a joy to experience.
Underneath the vibrant exterior is someone who really understands how vendors, partners and customer need to come together to deliver mutual beneficial outcomes.”
Ross Walker
Global Strategic Partners Director, EMEA
Partner marketing
“I've worked with Gemma for over 2 years and continue to be impressed with her professionalism, creativity and flair. She has strong business acumen, taking a holistic perspective, specifically around integration of Marketing and Sales to drive the right results.
Gemma is also very considered and consistent and a joy with work with, qualities which enable great client relationships.”
Ita McAndrew
Microsoft Global Partner Development Manager
Downloadable Overview
If you’d like to share more about what I do, with colleagues or partners, you might find this downloadable PDF useful. It just contains an overview of who I am and what I do. Let me know if you need anything else or have any questions!
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Let’s explore how we can work together to excite, engage and connect with your stakeholders, worldwide.