Human marketing for technology businesses

Re-defining and evolving traditional marketing in the IT sector through a more collaborative, flexible, human-centric approach. Cultivating partnerships that deliver mutual value by starting real conversations and delivering work which excites, inspires and connects people.

 

My Work.

I specialise in marketing for technology. A deep understanding of the sector, coupled with a desire to really get to grips with your business strategy means I can deliver work which is truly creative – not just in the execution, but in the development. For me, it’s not about fulfilling a brief – it’s about delivering the success you’re looking for and finding innovative ways to do that.

I work as a consultant and therefore with a very limited number of clients who understand that the best work comes from a truly collaborative partnership based on openness, trust and shared values. I specialise in two main areas, although I am happy to discuss any strategy-led marketing.

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ABM.

I pioneered ABM through the channel when I was VP Global Partner Marketing at Sage. I created and executed a worldwide through-partner ABM program, the first of its kind. Working with 10 global partners not only was the program nominated for multiple awards, one of the lead partners said it was the best work they’d done with Sage.

 
 

I have helped technology businesses (and agencies!) develop their ABM strategy – and can work alongside internal terms to help shape and develop the program. I can also work with my network to deliver ABM programs, or specific elements of them if required.

Partner Marketing.

Partner marketing is my true love in the channel. And with lines blurring between vendors, partners, distributors and VARs, I believe the case for a joint go to market approach has never been stronger. I can help with:

  • Designing and setting up an ABM strategy – for your business, or with your partners.

  • Defining the value around your joint go to market proposition and creating this in compelling terms to act as the foundation for campaigns.

  • Creating and executing marketing campaigns working alongside your internal and external teams and with your partners.

  • Helping you identify new customers and create new channels and routes to market.

  • Designing and building successful and innovative partner programs.

 

  • ABM Strategy & Execution

    “We brought in Gemma to raise our profile in Europe and find more effective ways to connect with ‘hard to reach’ senior stakeholders.

    She is a great partner to work with, insightful, flexible and with a bias for action.“

    Philip Hall, Managing Director, CommerceHub

  • EMEA Partner Marketing

    “Gemma did a wonderful job building innovative campaigns and content for the channel in EMEA and she always demonstrated passion, energy and a determination to raise-the-pulse of those she works with.”

    Michael Herman, Vice President, Channel Sales, EMEA & LATAM, Netskope

  • Global ABM

    “Gemma is one of those marketeers who has her finger on the pulse of business and understands that Marketing campaigns can't be confined to the computers at HQ, but rather exist to generate business and influence opinions at the field level.”

    Jason Beal, Global Channel & Partner Ecosystems, AvePointSVP

Get in touch.

If you’re serious about success, let’s explore how we can work together to excite, engage and connect with your stakeholders, worldwide.