At the CRN Sales & Marketing awards last week, I had an absolute blast. Not only did I get to spend the evening with my fellow judges, who are excellent human beings, but I caught up with so many colleagues and friends from the industry, including some I hadn’t seen for years. It was wonderful. Of course, most people know I work for myself now (almost 4 years and counting), but they’re not entirely sure what I do. Inevitably therefore I got asked the question a lot ‘So what do you actually do?’

Account Based Marketing (ABM) is certainly not new in the B2B Marketing world – it’s growing exponentially, and more and more marketers are getting on board. Although some dismiss it as just the next ‘big thing’, there’s good evidence to suggest that ABM is here to stay.

We’ve had helluva year for sure. For many of us it’s been a period of stress and sadness, but I also think a lot of good has come out of it to. In many ways, the pandemic has allowed us all to focus on what’s really important – our friends, families and connection. In the first lockdown I actually really enjoyed having so much time at home with my family – and walks round the village in glorious sunshine where everyone said hello and there was a real atmosphere of ‘we’re in this together’.

Congratulations to Lewis Hamilton on becoming the most successful ever driver in F1. It was an emotional win for him and the team and the boy from Stevenage has ‘done good’. (I also applaud his stance on both Black Lives Matter and the environment – it’s great to see him using his platform to encourage positive change.)