You know you should be doing ABM, right?

ABM is well past the buzzword stage now. Everyone knows it means Account Based Marketing. Adoption is underway and growing fast. TOPO (2019) says companies expect to spend over 40% more on ABM in 2020. But are you starting to feel a bit uneasy that despite all the hype you still don’t have a solid ABM plan? Or you have one, but you’re not sure you’ve got everything covered? Or even what ‘everything’ covers? It’s ok to be squirming in your seat a little bit. Because honestly, so are a lot of other people.